Blog | Insights into Marketing & Fulfillment Solutions

How to Effectively Outsource Your Pharmaceutical Marketing Fulfillment

Posted by Jason Robinson

Mar 25, 2014 11:06:05 AM

Use this simple guide to help you select the right outsourcing partner to support the future of field marketing and sales.For pharmaceutical companies, medical device manufacturers, and others in the life sciences industry, direct-to-physician marketing presents difficult new challenges in 2014. This will be the first full calendar year in which companies participating in U.S. federal health care programs will now be required to track and record payments, gifts, travel, and other honoraria to healthcare professionals (HCPs) and health care organizations. Toto, I've a feeling we're not in Kansas anymore.

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Topics: Fulfillment, Distributed Sales Force, Marketing Fulfillment, Life Sciences Marketing, Field Marketing Strategy, pharmaceutical, Sunshine Act

Simplifying Sunshine Act Compliance for Life Science Marketing & Sales

Posted by Jason Robinson

Mar 18, 2014 11:12:31 AM

bigstock-rules-and-regulations-45446548The passage of the Patient Protection and Affordable Care Act (ACA) has spiraled into sweeping changes to every corner of the healthcare industry. Pharmaceutical, biologic, medical device, and medical supply companies have certainly begun strategizing and implementing policies to adapt to new regulations and best practices. For marketing and sales professionals in particular, the single, most important provision you need to be acutely aware of is the Physician Payments Sunshine Act.

No matter what healthcare specialty or field your pharmaceutical or medical technology business focuses on, the Sunshine Act will greatly impact your direct-to-physician sales and field marketing strategies. In order to better monitor the financial relationship between physicians and suppliers, the ACA has created new requirements for tracking, reporting, and planning marketing expenditures. Use this simple guide to answer your questions about this major piece of legislation.

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Topics: Fulfillment, Distributed Sales Force, Marketing Fulfillment, Life Sciences Marketing, Field Marketing Strategy, Healthcare, Sunshine Act

2013 Overview on Marketing Fulfillment Strategies for Life Sciences

Posted by Jason Robinson

Mar 5, 2014 7:30:00 AM

Distributed sales forces, global marketplaces, and carefully targeted direct marketing all require that fulfillment strategies operate with new levels of speed, flexibility, and efficiency.Marketing is in a near constant state of flux, but this year was more disruptive than usual for the pharmaceutical and life science industries. Most significantly, the implementation of the Physician Payments Sunshine Act, a provision of the Affordable Care Act, has created new and burdensome regulatory obligations for those businesses selling to healthcare providers. As access to healthcare professionals continues to erode for life sciences companies, the physician shortage also continued to grow and challenge doctors with more patients and less available time to meet with field sales reps. Finally, and perhaps most consequentially, the unstoppable growth (and over saturation) of digital spaces online has made it harder than ever before to leave a memorable impression through email, social media, and websites.

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Topics: Fulfillment, Distributed Sales Force, Marketing Fulfillment, Life Sciences Marketing, Field Marketing Strategy, Sunshine Act

4 Reasons to Never Manage Your Pharma Sales Force Fulfillment In-House

Posted by Jason Robinson

Feb 27, 2014 8:00:00 AM

Never handle your own pharmaceutical sales force fulfillment programs in-house!For businesses in a very specific niche, outsourcing certain responsibilities can be an economical and cost-efficient way to access the resources and expertise of other specialties. This is especially true in the life sciences industry. Companies that develop pharmaceutical drugs, medical devices, and other products for the healthcare industry need to devote significant amounts of resources to research, product development, and clinical testing. That does not always leave much funds, space, or intellectual capital left to master other "backend" business obligations.

Properly supplying your field sales reps with robust marketing support is one area that regularly becomes neglected. Keeping the responsibilities of literature fulfillment in-house sounds like a nice idea on paper, but your marketing efforts often suffer as a result. Here are the top four reasons why you shouldn’t handle your own pharmaceutical sales force fulfillment needs.

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Topics: Fulfillment, Distributed Sales Force, Marketing Fulfillment, Life Sciences Marketing, Field Marketing Strategy, pharmaceutical, Sunshine Act

The Sunshine Act: How DTP Marketers Must Manage Literature Fulfillment

Posted by Jason Robinson

Feb 24, 2014 11:00:00 AM

The Sunshine Act: How Direct-to-Physician Marketers Must Manage Literature FulfillmentIn the past, the primary concerns for pharma marketers working with a widely distributed sales force were managing costs and reducing fulfillment times for their direct-to-physician (DTP) marketing campaigns. These are still major issues, but new regulations have introduced another wrinkle to the mix. With the passage of the Sunshine Act (i.e. Patient Protection and Affordable Care Act) pharmaceutical, biologic, medical device, and medical supply companies are now required to report any transfer of value to physicians of more than $10.

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Topics: Fulfillment, Direct Marketing, Distributed Sales Force, Marketing Fulfillment, Healthcare, pharmaceutical, Sunshine Act

Top 3 Challenges with Supporting Your Pharmaceutical Direct Sales Reps

Posted by Jason Robinson

Feb 20, 2014 7:30:00 AM

Pharmaceutical_Direct_Sales_ChallengesEffective marketing to healthcare professionals is about more than just an appealing sales pitch. In order to maximize the value of marketing and sales collateral, pharmaceutical companies must control production costs, streamline fulfillment schedules, and must be flexible to changing industry regulations. In the absence of this kind of detailed planning, pharma marketing and direct sales campaigns can quickly become cost-prohibitive and disorganized to the point of irrelevance.

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Topics: Fulfillment, Distributed Sales Force, Marketing Fulfillment, Life Sciences Marketing, Field Marketing Strategy, pharmaceutical

Why Printed Sales Collateral Still Reigns Supreme in Pharma Marketing

Posted by Jason Robinson

Feb 13, 2014 8:30:00 AM

Why is Printed Sales Collateral Still Supreme in Pharma Marketing? Consider these statisticsPlanning any successful marketing campaign requires a thorough understanding of where and how the target audience most effectively consumes marketing messages. To better assist the efforts of pharmaceutical marketers and sales reps in the life sciences industry, a 2012 CMI/Compass study surveyed healthcare professionals (HCPs) to evaluate their preferred methods for receiving marketing communications and product information. More than 200 promotional access vehicles were assessed across various channels, ranging from printed to digital types.

The results were surprising, and they say a lot about the enduring value of using printed collateral to appeal directly to HCPs. Consider these results:

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Topics: Direct Mail, Direct Marketing, Distributed Sales Force, Marketing Fulfillment, Life Sciences Marketing, Healthcare

5 Shocking Statistics You'll Need to Know on Marketing to Physicians

Posted by Jason Robinson

Feb 11, 2014 10:00:00 AM

In this article, we'll take an statistical look at how healthcare professionals consume marketing messages from your distributed sales reps Despite new industry regulations like the Sunshine Act, marketing to healthcare professionals (HCPs) has never been an easy process. On top of busy schedules and their high pressure jobs, it has been difficult to know their media consumption habits and which communications channels HCPs are most likely to prefer. In this article, we'll take an statistical look at how (and why) healthcare professionals consume marketing messages from your distributed sales reps.

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Topics: Direct Mail, Direct Marketing, Distributed Sales Force, Marketing Fulfillment, Life Sciences Marketing, Field Marketing Strategy

Industry Update: 2014 USPS Postage Rate Increases

Posted by Jason Robinson

Jan 2, 2014 3:09:00 PM

United States Postal Service 2014 RatesThe Postal Regulatory Commission has approved a request by the U.S. Postal Service for an exigent rate increase to offset losses suffered as a result of the Great Recession of 2008-2009. The Commission found that the Postal Service experienced financial harm due to recent economic conditions, and is now legally entitled to implement price increases for a maximum of two years. Here's what the New Year has in store for us:

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Topics: USPS, Direct Mail, Industry News

Expanding E-Commerce Fulfillment Operations in North America

Posted by Jason Robinson

Nov 1, 2013 10:21:00 AM

From product brochures and promotional flyers to point-of-sale systems and store signage, Jet Mail can now produce, manage, and distribute marketing collateral to your key audiences around the world.Jet Mail Services, Inc., a wholly-owned subsidiary of International Bonded Couriers, Inc. (IBC) and leading provider of direct marketing and fulfillment services, has announced several developments this year in an effort to become a one-stop shop for e-commerce and online fulfillment solutions. “E-fulfillment is one of our fastest growing services, and we are thrilled to bring more automation to that segment of the marketing supply chain,” says CEO Edward Kohler.

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Topics: Press Releases, Digital Printing, E-Commerce, Fulfillment

    
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Beyond the Lettershop

About Our Blog

We're the team behind Jet Mail Services, and welcome to our blog. In Beyond the Lettershop, we share our experiences, insights, and analyses of best practices and trends in direct mail, print & fulfillment services. Please feel free to share your thoughts as well. Together, we'll be making marketing, sales, and fulfillment services better and more valuable to people looking for answers online.

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